Hybrid conference “Audience Development Within Classical Music: Bringing Classical Music Back Into the Spotlight”, in partnership with culture hub Multikultivator and Cultural Center of Belgrade, May 2021

Panel topics:

  1. Panel 1: Cases of successful performances, audience recruitment/ animation during Covid-19
  2. Panel 2:  New and old audiences: the lockdown results
  3. Panel 3: Financing classical music pre- and post-Covid-19: challenges and benefits
  4. Workshop: Create an Unorthodox Classical Concert
  5. Demonstration: An two-days concert marathon of the 1:1 CONCERTS©


Jan Ford Orchestras Live, UK
Franziska Ritter and Christian Siegmund1:1CONCERTS©, Germany
Ljubica SolunacCultural Centre of Belgrade, Serbia
Branka Kostić-Marković

TV North Macedonia

Ivana Vujić KominacNational Theater in Belgrade, Serbia
Miloš JovanovićMuzikon orchestra, Serbia
Boban BjelićAcademy of Fine Arts in Belgrade, Serbia
Daniel LeskovicPublic Fund for Cultural Activities, Slovenia
Žaklina KušićChildren’s Philharmonic, Serbia
Jasna DimitrijevićIlija M. Kolarac Endowment, Serbia
Boris VujičićDobar Glas Foundation , Serbia


Milica Lundinmusician, cultural manager, agency Orfeus, Sweden
Vladimir Djordjević

cultural manager, Service for Culture and Arts Development Multikultivator, Serbia

Milica Lundin - Opening speach
Jan Ford
1 : 1 Concerts
Ljubica Solunac - KCB


Branka Kostic Markovic
Ivana Vujic Kominac - National Theater


Daniel Leskovic
Zaklina Kusic
Jasna Dimitrijevic - Kolarac
Boris Vujicic - Dobar glas

Workshop: Create an Unorthodox Classical Concert


Boban Bjelić, accordionist, music teacher and academy professor, performer at the    Belgrade edition of 1:1CONCERT

Miloš Jovanović, manager of the Muzikon orchestra, project manager, musician

  1. 1:1CONCERT format. Impressions of the participants;
  2. guerilla concerts;
  3. different examples of successful unorthodox concerts and stage performances with classical music incorporated in the program. Audience animation in digital form;


Demonstration: An two-days concert marathon of the 1:1 CONCERTS©

Orfeus and the Cultural Center of Belgrade collaborated on two days of marathon 1:1CONCERTS on 15-16 May 2021. Multikultivator, partner for the conference on Audience Development for classical music assisted in the stage of preparation with logistics and advertising.


There were 4 musicians, 12 guests and 4 venues. Besides me, Milica from Orfeus, there were three more hostesses: Ljubica from KCB and Bianka from Nova Iskra, who engaged at the venues and Marijana who assisted with bringing the guests from the “place of meeting” to the concert space.